In 2010 EA started to lock out their online portions of their games unless a code was used with new purchases of games. This meant those renting or buying pre-owned software are forced to pay a fee to unlock this content. Now we have Sony, Ubisoft and THQ all jumping on this trend. One of the worst things I have heard someone say to justify this terrible idea comes from the director of Uncharted 3, Justin Richmond. “We give literally thousands of hours of content in our online stuff, and on top of that we give you not just competitive, but an entire co-op experience as well,” he said. “There’s basically a whole alternate history, alternate version story in our co-op, and in this game they’re actually all tied together. All the co-op missions, of which there are even more, are all actually one continuous story, if you play them in the right order. “We’re giving out a huge amount of content, and part of the reason for the online pass is that when that stuff goes online, it isn’t free. We have to pay for servers and all this different stuff to maintain it, and so at some point games have to make money. It’s a business, and we just want to be able to continue to provide that kind of content.” I'm sorry, but when I buy a product I don't expect to be locked out of portions of the game. Yes it is a business and yes pre-owned games are a problem for publishers, but I have been buying games new and used since I was a teenager and still being able to play the game as it was meant to be played without all these hoops to jump through. I wouldn't expect to buy a used car and have gears 4,5 and 6 locked out because I bought the car second hand. It's a poor example maybe and not reflective of the current state of the video game industry, but surely there is another way? I look to iOS and Android software for a workable solution. Why not have the online portion of the game fully playable in all copies of the game, but ad supported for those who buy pre-owned? Subsiding development costs with ads and then charging customers who didn't buy the game new to avoid these ads? To access the multiplayer of Uncharted 3 early consumers in the USA were able to get a free code buying a soft drink at Subway, surely this sort of advertising could be moved into the game? We all hate advertisements, yet if it meant getting something cheaper we would suck it up? I feel this locking away content for a price is more harmful for a game's online life span than it doing anything positive for it. Sorry for the rant, but I see things only getting worse in this area. Thanks to VG247 for the quote |


